Meet FirstName. Three passionate hoteliers committed to reinventing the way you stay. An upscale brand with LOTS of personality — because inspiring, surprising, engaging, and fun is way better than being ordinary. We get the ethos of the modern traveler. Our brand is rooted in sustainability for all — hosts, guests, the neighborhood, and the planet. We’re authentic, native, and kind. FirstName is a smile-inducing place to feel good. There’s a first time for everything.